Belgian and American-inspired beer in 2 locations in Asheville, NC: West Asheville at 265 Haywood Rd and 174 Broadway St Downtown. At Archetype, the four main ingredients in our beer (grain, hops, yeast and water) are mindfully combined to bring out a unique personality and behavior, which in turn allows it to take on the qualities of Carl Jung’s 12 character archetypes. The characteristics give it life, identity and complexity, whether it’s a smooth, creamy stout, or an unpredictable, mixed-culture saison. But, when it comes down to it, our beer ends up in your hands. You be the judge. What archetype does the beer evoke? What archetype are you?