Get Ready to Work For Your Beer in Asheville, NC (& Even More Cities Coming Soon)
May 12, 2019
In that time, hundreds of thousands of active beer-lovers have used the Work For Your Beer events calendar to find brewery workouts near them.
Now, Work For Your Beer has expanded its directory and events calendar to include brewery activities in Asheville, NC — with more active, beer-centric cities to come over the next few months.
While Asheville is widely known as a city bursting with breweries, it does not yet have as robust a selection of brewery workouts as Charlotte does.
All breweries in Asheville with existing activities (including trivia — which Work For Your Beer counts as "a workout for your brain") have communicated with Work For Your Beer to get the details about their breweries and events listed on the website.
Alicia Valenski and Mel Fox, co-founders of Work For Your Beer, have also written an informational e-book about Starting A Beer Fitness Activity. After surveying their audience of brewery workout participants, Valenski and Fox were able to distill key information about the community's preferred timing and pricing for workouts, how to find a fitness instructor to lead the activity, and more into this e-book.
The two intend to pass this e-book along to breweries that do not yet host any of their own activities, in hopes of increasing the number of brewery events to choose from in Asheville and continuing to grow the beer fitness community.
"We didn't create the concept of brewery workouts in Charlotte — when we launched Work For Your Beer to act as a directory of all of these workouts, there were already dozens of activities in existence," said co-founder Fox. "But by working alongside the breweries that hosted these events, and by constantly checking in with our audience in attendance at these events, we learned a lot about what works and what doesn't. We want to pass that knowledge along to breweries who might not know where to begin when it comes to starting and running a weekly brewery workout, so we can continue to grow this unique community of active beer-lovers in other cities."
Like many active beer-lovers in Charlotte, Fox and Valenski have visited Asheville several times to explore the brewery scene and enjoy the great outdoors. They chose Asheville as the first on their list of cities to add to the Work For Your Beer directory partly based on their own experience, and partly because members of their beer fitness community requested it repeatedly.
"We go to tons of beer festivals within a three-hour radius of Charlotte, and while we're there people will ask us, 'When are you bringing this to my city?'" said co-founder Valenski. "We heard that the most often from people in Asheville, who knew there were tons of breweries around but didn't know as much about the activities those breweries had to offer. We've also heard it from folks in Raleigh, Greenville, Charleston... Really, in every active, beer-centric city we've visited, people who learn what we do want to be able to use our website to find brewery yoga classes, run clubs, and more near them."
In the coming months, you can expect additional cities in the Southeast to be added to Work For Your Beer's directory. Follow @workforyourbeer to stay up-to-date on details as this Charlotte-based, female-owned startup continues to grow and expand.