Work For Your Beer started as a digital directory of interactive events (think yoga classes, run clubs, bike rides, boot camps, and more) happening at breweries, cideries, wineries, and other boozeries in beer-centric cities across the U.S.

Then the world fell apart, and we did what we and Ross Geller do best… We pivoted.

We shifted our focus back to creating content about what’s always mattered most to us: Living a happy, healthy, balanced lifestyle without sacrificing the things we love.

For us, that comes down to three main things:

• You don’t have to “earn” anything you enjoy. You can just enjoy it. No guilt or shame or consequences required.

• Your only goal should be to find what feels good for you personally⁠. Whether we’re talking about the things you like to indulge in (beer? pizza? wine?) or the ways you like to move your body (running? yoga? dancing?) or… anything else, really.

• Trying new things is fun and cool and nothing to be afraid of. That might mean traveling and exploring new places, or it might mean trying a workout you’ve never done before, or it might mean taste-testing a beer style outside of your usual preferences. If you hate it, then you’ve learned something new about yourself. If you love it, you’ve just opened up a whole new world of possibility.

So when we call ourselves “Work For Your Beer,” know that the “work” we’re talking about isn’t forcing yourself to go to the gym to work off the extra beers you had last night. We’re not about that.

The “work” we’re talking about is the work of learning about yourself, about the things you love, and about what your definition of “living a happy, healthy, balanced lifestyle without sacrificing the things you love” looks like—then relentlessly pursuing that for yourself. Because you deserve it. All of it.​